Preparing for Black Friday
Black Friday is what US retailers call the day after Thanksgiving, a day when eager shoppers flood America's retail centers and begin the buying frenzy for the holiday formerly known as Christmas.
Walmart has announced that they are aggressively slashing prices for the 2006 Holiday Season. This is actually GREAT PR (Public Relations not Page Rank) for a retailer whose slogan is "Low Prices... Always Low Prices," for those who pay attention to what Walmart does, it's once again positively bewildering.
In my Blog, Beyond Niche Marketing,I noted that Walmart appears to be chasing the dollars of more affluent shoppers. If you look at their ads, they definitely scream "upscale consumer" through the visual elements. Television and print have both taken on an "upscale" theme yet Walmart follows this upscale shift with the announcement of even LOWER prices throughout the store.
Is it just me, or is Walmart losing it's way?
Walmart has announced that they are aggressively slashing prices for the 2006 Holiday Season. This is actually GREAT PR (Public Relations not Page Rank) for a retailer whose slogan is "Low Prices... Always Low Prices," for those who pay attention to what Walmart does, it's once again positively bewildering.
In my Blog, Beyond Niche Marketing,I noted that Walmart appears to be chasing the dollars of more affluent shoppers. If you look at their ads, they definitely scream "upscale consumer" through the visual elements. Television and print have both taken on an "upscale" theme yet Walmart follows this upscale shift with the announcement of even LOWER prices throughout the store.
Is it just me, or is Walmart losing it's way?
posted by Kathy at 5:11 AM
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