Business Website Design Preparation

It doesn't matter if you're preparing to launch a Blog or a static website, preparation is by far the most difficult part of the business website design process.

Business website design preparation ideally should begin with a complete review of the marketing strategy of the business. After all, most business websites are considered marketing tools, heck they could be classified as an advertising expense.

Notice I said marketing strategy... the business seeking to launch or relaunch a website should not consider the website merely a marketing tactic. There's a huge difference between a marketing tactic and a marketing strategy.

(Read Why the best marketing tactics may fail to produce results for a thorough explanation of the difference between a marketing strategy and a marketing tactic.)

As Shakespeare would say, "Ah, there's the rub!"

The most difficult part of business website design preparation isn't which Content Managment System to use... nor what language to use to code the site. It isn't even deciding upon the design elements tha tis the most difficutl part of business website design preparation.

The most difficult part of business website design preparation is creating the content... the marketing message that the website will be asked to carry.

Every other step in the business website design preparation is based upon the marketing strategy of the business.