Monday, October 06, 2008

Fast Track to Blog Success is Free until Friday!

Last week, Problogger.net announced that Bankaholic,1 Man Blog Sells for $15 Million Dollars.

A story like that is all you need to get some people moving towards launching their own blogs. If you've got a blog, then you know it's true - creating a blog is EASY. Creating a SUCCESSFUL blog is hard!

You should know that I'm a blog pusher by trade. I've helped HUNDREDS of people launch their own self hosted Wordpress blogs over the past two years. However, while teaching my clients the MECHANICS of blogging was easy - there's a LOT more to creating a successful blog than creating random posts.

To create a successful blog, you have to have a plan. So, I created the 8 Week Power Blog Launch to walk my clients step by step through the blog launch process. (I paced it over an 8 week Period because my clients would complain of "brain overload" when I tried to information dump on them!)

When I offered the 8 Week Power Blog Launch to the public, it had already served the intended purpose. One of my clients used the course to achieve a #2 ranking on her desired keywords. Another client had landed a 5 figure consulting contract as a result of her blog. I was happy, my clients were happy so any sales of the product from the site were just bonus.

When I started selling the program to "strangers" a funny thing happened. I started getting emails from people who didn't want to wait 8 whole weeks to finish the program. The buyers of the 8 Week Power Blog Launch program wanted instant results. I understand. I also grew up in an age where 30 minute solutions to life's biggest problems are considered possible thanks to the magic of television.

I was working on a "quick start blog success course" when the Bankaholic sale was announced. There's nothing like a successful case study to illustrate a point, so the Fast Track to Blog Success report includes an in depth analysis of the keyword strategy John Wu used to make the Bankaholic blog so attractive to the buyer, Bankrate.com.

If you head over to my blog at Virtual Impax.com, you can pick up this report for free until Friday, October 10th. After that, the 100% discount code will be retired and you'll pay $24.95 for the report.

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Tuesday, July 08, 2008

Blog Diagnostic Tool to Create a Better Blog

First, WHEW!!! Blogger doesn't think this blog is spam! I was just reading A Newbie's Guide to Publishing: Fuzzy Navel & Help Needed and blogger thought his blog was spam. Which is weird because to a human, his blog doesn't look like spam at ALL!

Most of the web is ruled by machines.... programs really. Sometimes the machines don't see things as we humans do, as is the case of the blog above being marked as spam by Blogger.

However, sometimes the machines can help us to see things more clearly. Such is the case with Wordle. A Wordle is a word cloud with style. Wordle can take the contents of your blog's rss feed and create a beautiful word cloud which shows you what your blog looks like to the machines.

In my post Blog Diagnostic Tool - Wordle: Graphic Illustration of Your Blog’s Content I show different wordles for different blogs. The wordle I created for my book's blog Beyond Niche Marketing shows that I've been spending too much word capital on "free" and not enough on "niche".

It's important to write your blog for the human visitors... but it's equally important to keep the machines in mind. The machines are what run the search engines and the search engines drive a LOT of the traffic on the internet.

If you're blog is struggling to find it's place in with the machines, Wordle is a great tool to let you see graphically what you've been blogging about from the eyes of the machine.

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Thursday, June 26, 2008

What the Hell is Blogging

What the hell is blogging and why should I want to do this for my business?

Blogging is simply publishing information on the web using specialized software. This software allows you to get your words, your images, your audio and your video onto the internet quickly and easily.

Blogging is really nothing new, but it's recently taken the web by storm because businesses have learned that blogs by nature are more "search engine friendly" than their traditional HTML websites.

For example, a client of mine recently launched a website, Hypnosis and Diet which is actually a blog. You'd never know by looking at it though.

Not only is this website attractive, it's easy for the client to update as well and it's doing well in the search engines to boot!

So if you're wondering what the fuss is about blogging, blogs are easy to use, easy to update and tear up traditional HTML websites when it comes to the search engines.

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