Great post on Social Entrepreneurship

Amazingly, the tips Colin Ong offers to improve social entrepreneurship are virtually identical to the tips you need to market your business.

According to Colin, the tips include:

• Create a content-rich and informative website.
• Develop a press-kit that provides lots of details for ease of publishing.
• Get mentors who are as knowledgeable and passionate about your organization. They are able to guide you and also provide you with the all-important buzz!
• Along the same lines, your choice of team members will also provide more marketing buzz. The reason is that through word-of-mouth, they will also inform their networks about your organization.
• Write about your social cause and get these articles published with a link-back to your site.
• Design corporate brochures and materials that effectively communicate about your organization.
• Get the recognition and acceptance of government bodies.
• Get your organization listed in various directories.
• Attend as many offline and online networking events.
• Conduct public talks or participate in conferences.